ST Stay Tantra
Add-on Extra charges apply

Marketing & Sales

Campaigns, guest CRM, and sales pipelines for hospitality growth.

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Add-on module Guest CRM Campaigns Lead pipeline Extra charges apply

Add-on

Extra charges apply

CRM

Guest & lead records

Pipeline

Sales stages

Campaigns

Targeted outreach

Overview

What Marketing & Sales covers

Marketing & Sales is an optional add-on for properties that want structured lead capture, guest relationship tracking, and campaign workflows on top of Stay Tantra — billed separately from your core subscription.

Track inquiries from first contact through booking, run targeted outreach to past guests, and give managers visibility into conversion and repeat business — connected to your existing hotel and restaurant operations data where enabled.

Ideal for

Hotels with events · Resort sales teams · Restaurant groups · Multi-property marketing

Benefits

Key benefits

1

Grow repeat and referral business

Keep guest and corporate contact history in one place instead of scattered spreadsheets and inbox threads.

2

Structured sales follow-up

Move group bookings, events, and corporate leads through a visible pipeline with assigned owners.

3

Optional — pay only if you need it

Enable Marketing & Sales when your team is ready; core operations modules work without this add-on.

4

Aligned with Stay Tantra data

Connect campaigns and CRM context to reservations and dining records when both modules are active.

Workflow

How Marketing & Sales works

From lead capture to booked business — an optional layer on your hospitality platform.

1 01 Capture

Collect leads & guest profiles

Record inquiries from web forms, walk-ins, events, and corporate contacts.

  • Lead intake
  • Guest & company profiles
  • Source tracking
2 02 Nurture

Run campaigns & follow-ups

Send segmented outreach to past guests and active pipeline leads.

  • Email campaigns
  • Follow-up tasks
  • Offer templates
3 03 Convert

Move deals to booking

Track proposals and confirmations through to reservations or events.

  • Pipeline stages
  • Win/loss tracking
  • Handoff to operations
4 04 Review

Measure marketing ROI

See conversion rates and repeat guest trends for management review.

  • Campaign reports
  • Pipeline analytics
  • Repeat guest metrics

Capabilities

Everything included

CRM, campaigns, and pipeline tools available with this add-on.

CRM & contacts

Central records for guests, corporates, and event planners.

  • Contact profiles

    History, preferences, and communication notes in one record.

  • Segmentation

    Group contacts for campaigns by stay history, spend, or tags.

  • Activity timeline

    Audit trail of calls, emails, and booking-related touchpoints.

Sales pipeline

Track group bookings, events, and B2B opportunities.

  • Deal stages

    Custom pipeline from inquiry to confirmed booking.

  • Owner assignment

    Route leads to sales or front-office team members.

  • Forecast view

    Management visibility into expected conversions.

Campaigns

Outreach tools for promotions and re-engagement.

  • Campaign builder

    Create offers for seasonal stays, dining, or events.

  • Guest lists

    Target past guests and newsletter subscribers.

  • Performance tracking

    See opens, clicks, and attributed bookings where connected.

FAQ

Common questions

Is Marketing & Sales included in the base subscription?

No. This is an optional add-on with additional charges. Core hotel and restaurant modules do not require it.

Can we enable this add-on later?

Yes. Contact our team to add Marketing & Sales to your client account when your sales or marketing team is ready.

Does it connect to reservations?

When enabled alongside hotel operations, pipeline wins can link to reservation records for a connected guest journey.